Cultivating Corporate Ties Through Floral Art
Over six years, we’ve learned that great corporate gifting isn’t about flawless bouquets—it’s about grasping the nuanced craft of professional relationships and the timing that truly matters.
How We Solved the Corporate Gifting Puzzle
Back in 2019, clients kept voicing the same frustration: "Lovely flowers, but they arrive after the meeting." That made us realize we weren’t just arranging blooms—we were stewarding moments that could influence professional relationships.
The Timing Revolution We Fell Into
Our turning point came when a worried client in 2023 needed arrangements delivered three hours earlier to align with a crucial investor meeting. Instead of labeling it impossible, we developed what we now call "flex-timing"—floral setups that look correct whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' across the day, so your flowers never appear to be waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's celebratory arrangement arrived during a challenging restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to considerate support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that no one can sustain tend to become awkward after a few days. We learned to design for real office environments—air conditioning, variable lighting, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt drastically, and arrangements that look intentional even when maintenance dips after a busy week.
The Follow-Through Innovation
We realized the real impact happens after delivery. A client noted visitors were still complimenting the flowers weeks later, remaining fresh. That showed us we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards to help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain a polished impression year-round.
The People Behind the Process
We aren’t your typical florists, and that’s perhaps why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not mere decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in luxury settings. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Originated in business consulting before realizing partnerships thrive on thoughtful gestures that many companies miss. Prithvi specializes in timing, cultural nuances, and the subtle art of building business relationships through meaningful gifts.
